FRACTIONAL MARKETING is outsourcing a part - in other words, a fraction - of your marketing department to part-time specialists with the expertise you need. You may still maintain some full-time, in-house team members while filling the gaps with part-time professionals.
A fractional approach is cost efficient and flexible, and offers a fresh perspective at a reduced risk for your business.
A Chief Marketing Officer (CMO) is responsible for overseeing and managing an organization's marketing strategy, including brand development, content & design, advertising, promotions, and customer engagement. At Red Five, we'll play a key role in driving business growth by creating and implementing effective marketing campaigns to reach your target audiences and enhance your brand & market presence. We can also lead and mentor your marketing team or assist your business development team in planning, partnerships, and revenue generation.
This position is the most flexible of all roles because it can include everything that is done online - including strategy, execution, metrics, and optimization. Digital Marketing Managers have experience in content development, SEO, paid advertising, website development, UX, social media, CRM, and crafting stories out of analytics. Red Five will create a strategic digital vision for you, tailored to your needs and goals.
As a Content Developer and Social Media Manager, we'll create and launch compelling, relevant content on the right channels for your business. This includes managing your social presence, curating authentic and interesting posts, fostering audience engagement & encouraging conversion. Red Five stays updated on industry trends, national and local markets, and regularly researches new and innovative technologies and platforms.
A website is the core of your digital presence and in 2024 it needs to be and have so many things to be entertaining, differentiating, and informative. While this truth can be daunting, it doesn't have to be painful when you partner with Red Five. We create simple yet elegant, detailed, and user friendly experiences - including email communications - that drive and convert traffic.
This is an essential role in terms of visibility, accessibility, versatility, and scalability. Red Five understands how to combine owned, earned, and paid media into successful strategies and tactics that can put your brand on the map or give it the boost it needs to grow with existing audiences and reach new ones.
The person in this role is a doer, and can accomplish anything your business requires such as developing digital audits & tactical recommendations, on-site event support, creating & posting social content, and conducting industry & competitor research. A Red Five Marketing Specialist can be a valuable resource as you start or continue your journey to marketing success.
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